Before launching your blog, work on developing a theme. If readers enjoy what you’ve posted, they are likely to come back for more. No matter what is blogged about, anyone can find their niche and create a blog that is both interesting and unique.
It is important that you don’t over-do your use of keywords, imaging and plug-ins. This will only cause you to get flagged by search engines and make it harder to find you. Instead, write in a way that sounds natural and smooth.
Do not neglect the world outside of your blog. It’s very easy to burnout if you jump in head first and spend the bulk of your time writing a blog. You need to take a bit of time away from it to stay sane. Schedule in time to take a walk, see some friends or even just a 5 minute time out. Taking a break like this allows you to return to your blog with a fresh perspective so you can write some outstanding content.
A great way to increase traffic to your own blog is to leave comments on other blogs. It is easy to use Google Reader for the purpose of tracking other blogs that interest you. Whenever you have the urge to say something, make a comment on them.
Write blog posts about topics that readers will be interested in. Nobody wants to read a saga about doing the dishes and cleaning the bathroom every day. If you don’t have a unique presentation for that information, then your readers probably won’t care. Pick topics that people will be intrigued by. The goal is to get people to visit your site.
Your blog should stand out from the masses of other blogs. Readers will be attracted to unique information. Using rare information is also good. Write about a hobby or experience that is different. Give intimate details of the way something is made. Give the readers a good reason to visit your blog to find the information they want.
Always strive to be real. Do not seem to be a know-it-all. You want to show that you are being open and honest, as well as being transparent. This must be done consistently. Your blog is a revelation of who you really are. Reaching for perfection is probably a waste of time, so focus on improving your site instead. There will be times when you are incorrect. No two people are exactly alike, so be happy you are you.
Remember you’ve got a life beyond blogging. If you do nothing but focus on your blog all day, every day, you’ll find that you burn out quickly. It is important that you take occasional breaks. Walk around the block. Meet some friends for coffee. Do whatever pleases you but do something other that set at the computer 24 hours a day! A timeout lets you return to your blog with a fresh approach to content.
Don’t let your posts become long and rambly. Get right to the point. Although you want to give your readers the detail and information they desire, if your blog is too long or wordy, your readers will lose interest. Blog readers don’t want to read through a long, verbose post just to find a little bit of information. They are looking for the information they seek, not the frilly decorations.
Have images and graphics within your blog posts. There is a lot of truth to the old adage that one picture is more valuable then a thousand words. This is very true when it’s applied to blog posting. You want people to be interested enough to read your post and also get an idea of what the post is about before reading the entire thing. For this reason, you should include as many images as you can within your blog.
Let your visitors comment on your blog, and make sure you reply. Readers get the chance to interact with you if you enable comments. This gives you the ability to cultivate relationships with them. When it is understood that you are actively responding to all comments that are left for you, your readers will return often to see how you responded to their individual comments.
Stay real. Don’t make it look like you are a ‘know-it-all’. Remain an open book. Always do this. Blogs are thought to be a true mirror of an individual’s personality. Strive for improvement not perfection. Never be afraid to admit that you have made a mistake, and never be afraid to reply to a reader who might have authoritative information to share with your other readers. This will help to keep your blog unique and interesting, so that there is not another one just like it on the web.
As you can see by now, everyone has the potential to create a popular blog when content is varied and interesting. Posting videos, pictures, or quotes from experts will make your posts more interesting. If you follow this article’s tips, you will soon have your blog up and running.