A big part of having an online presence is by using a blog. If you take the time to develop a blog and cultivate a good reputation, many doors will be opened for you. You can get your voice heard and make a small side income through paid blogging, or go full-tilt and use writing a blog as a key marketing channel for your small business. Read the following paragraphs to learn how you can become a great blogger

Don’t go overboard with SEO keywords, extra plugins, advertising, or pictures. These things cause search engines to lower your ranking, making your site useless. Let your prose flow smoothly and naturally.

To garner more interest in your blog, a great idea is to comment on other blogs. Google Reader is a great way to organize and manage other interesting but related blogs. Check out others’ blogs regularly, and when you have something to add to the conversation, leave a comment.

Attempt to be available to your readers at all times. Make posting and interacting with your readers in the comments section a regular habit. When you’re able to connect with your readers regularly, they will expect your presence. When you feel unmotivated to continue with blogging, you might find the push you need to keep going by reminding yourself that you won’t be the only one who is disappointed.

Your blog should be unique, so it stands out in the crowd. Unique and interesting content will help you gain more readers. If the information on your blog is rare, people will come to your blog, and then refer others. Write about a hobby or experience that is different. You can give complex details about constructing a widget. Give readers a reason to come to your site when they need information.

Be authentic. Don’t appear like a “know-it-all.” Instead, try to maintain a persona that is honest and transparent. Don’t just do this sometimes; do it all the time. Blogs are as unique as the individuals who create them. Avoid wasting time trying to be perfect; just try and get better. If you make a mistake, then learn from it, and move on. You are a totally unique individual.

After reading this article, you should understand how to blog and what the financial and promotional benefits of blog posting are. You may want to refer back to this article as you implement the ideas you have learned.

Comment on other’s blogs in order to generate more interest in yours. Keep track of all the blogs you wish to follow in a special folder using Google Reader. Comment on those blogs whenever you have something interesting to say about the topic.